Partner Marketing Outsourcing
Scale Your Partner Marketing Efforts Successfully
Case Study: Optimization of Lead Generation from Partner Accounts
While rapidly increasing its partner base, Lithium did not have the resources to fully leverage its already established partner base and maximize the flow of qualified leads.
Lithium engaged Digital Dazzle’s Partner Marketing Outsourcing Services. A Digital Dazzle partner-marketing expert fulfilled Lithium’s needs. He established a systematic “farming” approach to better utilize partners’ distribution channels and to regularly elicit leads from existing partner accounts. He gave training workshops to partners’ sales people to ensure that they were well versed in Lithium's services and could pitch the joint partner benefits to their respective customers.
The number of qualified leads Lithium received from partners rose dramatically. Subsequently, sales also increased.
Digital Dazzle guides you through the partner marketing process of linking with other established brands to create a joint return that is stronger than if the brands merely operated in isolation.
Our successful partner marketing campaigns deliver the following benefits: increased brand awareness and improved brand perception, cost-effective opportunities for business growth/accelerated market entry, differentiation of products and services , enhanced retention/customer loyalty, access to new distribution channels and optimization of the value of your existing base.
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